Our Story
About Eye Story Optical
A boutique optical practice in the heart of North York — where precision meets personal style, and every patient leaves with eyewear that truly fits their life.
Our Story
Eye Story Optical was founded by Ebrahim Attar, a Licensed Optician with over 18 years of experience and a lifelong passion for helping people see the world more clearly. After more than a decade managing a busy optical practice and building lasting relationships with patients and families across Toronto, Ebrahim made the decision to create something of his own — a modern, independent optical store rooted in genuine care and expertise.
Located in the heart of North York on Yonge Street, Eye Story Optical was built on a simple belief: that great eyecare should feel personal. From the moment you walk through our door, you are not just a prescription to be filled — you are a person with a unique story, lifestyle, and sense of style. Our mission is to provide every patient with an exceptional experience built on trust, honest guidance, and genuine attention to their needs — so that every person leaves feeling confident, comfortable, and well taken care of.
Meet the Founder
Ebrahim Attar, Licensed Optician
As a Licensed Optician with over 18 years of experience, Ebrahim is passionate about helping people achieve their best vision while finding eyewear that reflects their unique style and personality. At Eye Story Optical, his goal is to create a modern, welcoming environment where professional expertise meets outstanding customer service — because every frame tells a story, and he looks forward to helping you find yours.
Meet Ebrahim on our Team page.
Why Choose Eye Story Optical
We are committed to serving the North York and greater Toronto community with the same dedication and professionalism that has defined our founder's career.
- Licensed expertise — every recommendation comes from a Licensed Optician with 18+ years of hands-on experience.
- Personalized attention — we take time to understand your lifestyle, vision needs, and personal style.
- Curated eyewear selection — quality frames and lenses across a wide range of styles and price points.
- Honest, transparent pricing — premium eyecare without the premium markup.
- Community-focused — proudly serving North York and the greater Toronto area.
Come See Us on Yonge Street
Boutique care, genuine expertise, and a curated eyewear collection — all at 5357 Yonge St, North York.
Accreditations & Memberships
Regulated & Professionally Affiliated
Our opticians and optometrists are regulated health professionals, accredited and in good standing with Ontario and Canada's optical governing bodies.
Visit Us to Explore Our Full Collection
Our licensed optician will help you find the frame that fits your face, vision, and lifestyle.
